<aside> <img src="/icons/notion_gray.svg" alt="/icons/notion_gray.svg" width="40px" /> How to save this page to your own free Notion account.

</aside>

💬  Check In (10 min)

<aside> 👋 Check In Question: What is something you excelled at this week?

</aside>

👤 Audience Personas (10 min)

<aside> ℹ️ Embed slides or a doc with information about your Audience Personas.

</aside>

💛  User Needs Exercise (15 min)

To ensure your brand voice resonates with your target audience, it's essential to understand their needs and emotions. During this User Needs Exercise, we will set a 5-min timer and everyone will quickly jot down words or phrases on the Board below that describe how your target audience might feel before and after interacting with your organization's content. This exercise will shape your brand voice to align with your audience’s expectations.

  1. 5 minute timer: Write down words or phrases to describe how our target audience might be feeling before they interact with our content. For example, when they arrive on our website, how are they feeling? Bored? Excited? Overwhelmed? Confused?

  2. 5 minute timer: Write down words or phrases to describe how you want **our target audience to feel after interacting with our content. Depending on the project, you can also tie this in with a business goal. For example, if they arrive on our website feeling confused or overwhelmed, you might want our content to help them feel informed and confident so that they engage further.

    https://stopwatch.crz.li/

    User Needs Exercise

  3. For each target audience, identify one word from the list that describes how they feel before they interact with our brand and one word that describes how they feel after they interact with our brand.

    <aside> 🗣️ [Target Audience] feel ____. Our brand voice helps them feel ____, so that they can ____.

    </aside>

🪴  Brand Voice Brainstorm (10 min)

Now that we have a deeper understanding of our target audience and we are actively “in their shoes,” it's time to brainstorm our brand voice. During this activity, everyone will write down adjectives that describe how they want the organization to sound. After that initial brainstorm, we will all identify our top three adjectives using the Like buttons.

  1. 5 minute timer: Write down adjectives to describe the way you want the organization to sound in order to achieve the goals we set in the previous exercise.
  2. Sort the cards + have each person vote on their top 3 favorite adjectives using the Like button.