<aside> š SEO stands for Search Engine Optimization.
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It is important to optimize your websiteās design and content to increase traffic from organic search results on search engines like Google, Bing, and Yahoo. Rather than paying for ads to attract new eyes to your website, SEO earns your website organic traffic by adhering to a set of guidelines and best practices that show search engines the authority of your content.
The goal is to get your website to rank as high as possible for target keywords or phrases relevant to your website. This helps your websiteās content appear at the top of theĀ search engine result pagesĀ (SERPs).
For example, if you are managing a non-profit that depends on volunteers to execute local programs, you will want to make sure your website appears in one of the top 3 spots of the SERPs when locals search for āvolunteer opportunities near me.ā
In short, SEO is an affordable and effective long-term marketing strategy. SEO can take awhile to see results, but investing in your SEO will continue to pay off for years to come.
Search engines take hundreds of factors into account when ranking your website.
A search engineās work begins when a person enters a query and starts a search for answers. There are 3 steps that a search engine takes when responding to a query: 1) crawling sites (aka the discovery stage), 2) indexing the sites that are relevant to the searcherās query, and 3) ranking the results.
How exactly does SEO work? (the short version) by HupSpot